The red part can be customized from Appearance -> Customize -> About Section. Like this, http://take.ms/K1iVC
Blue one can be changed from Appearance -> Widgets -> Front page - About Sidebar. Like this: http://take.ms/5epyn
If you import the demo, make sure you import the widgets too.
Make sure you enable both of that post types in Jetpack’s -> Settings http://take.ms/3U2Hy If you didn’t activate that before importing chances are it won’t import the demo content, so you can try import once again after deleting the demo date.